When a constituency has been beaten down for long enough a crystallizing moment can prove fatal. Beware tonight, United Airlines. Beaten Down: Airline passengers. Average seat pitch formerly 35 inches, 31 now. Fees, fees and more fees. United Airlines, already last in customer satisfaction, richly deserves the pain coming from it’s just really ugly, unforgivable police action today.
The frowning, sometimes dimly-qualified, testosterone-pumped enforcement cowboys whose gauntlet you must run these days to all the airlines’ friendly skies may wish to think otherwise, but the interior of an airplane is not a war zone. Although you wouldn’t know it on this day.
Honest now, most likely United Airlines chairman Oscar Munoz, like a thousand other captains of industry, kissed his wife and kids and obeyed traffic rules this morning on the way to the office. There is no reason to believe he did anything besides look after his shareholders’ interests right up until, entirely outside his control, an incident occurred on board one of his planes waiting to leave O’Hare airport.
Mr. Munoz’s company needed four of its employees to be somewhere other than Chicago and all of the passengers declined to volunteer their bought and paid for seats for the airline’s benefit.
The airline tried to bargain with its customers. The first offer? $400. No takers. The second? $800. Again, no takers. People gotta go where they gotta go. Interesting to note: rules are, passengers are eligible for up to $1,350 for such a disruption but United Airlines apparently decided not to offer more than $800. They preferred to enlist strong men to haul a paying passenger from his seat instead.
It would appear that in the wake of the incident, after a wavering moment of incipient decency in which Chairman Munoz called the incident “an upsetting event to all of us here at United,” the chairman tilted awry by calling the bumped passenger “disruptive and belligerent.” Said he, the airline agents “were left with no choice but to call Chicago Aviation Security Officers to assist in removing the customer from the flight.”
The passenger declined to be forcibly bumped from a flight he had paid for with money or airline miles, because the airline thought a better use of his seat was to transport its own employees. (And answer me this, why should police abet the airline in the airline’s wrongdoing?)
A single event won’t usually overtake a career. On this one, Mr. Munoz, who was under fire just last week for denying passage to teenage girls for wearing leggings, just might get caught up in the deluge. Sometimes, a constituency beaten down for long enough will rise up. Sometimes a big enough misstep from the loftiest heights can lead you over the corporate cliff.
Even while I have written just now, I see 2310 new Tweets with the hashtag #United. Since Mr. Munoz kissed his wife and kids this morning, I wonder if he may have kissed his job goodbye.